Rishabh Gupta

Rishabh Gupta

Business Person

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8 Little-known Cyber Security Tips You Can’t Afford to Ignore

July 14, 2016

Online Security Technology background

It becomes very easy to work on the internet, but at the same time it brings lots of difficulties as well. Every organization today is using the internet to save time and store their confidential data online. Nowadays, to save data from being stolen, the need for cyber security arises which starts with the individual’s security from the internet.

Cyber Security is important for protecting laptops, programs, payment information, personal details, bank accounts, customer & client information and networks from damages, attacks or unauthorized access.

Cyber security is a broad term that covers the different measures that defend computers and networks from mischief. The necessity for security stems from the keystroke logging programs, virus threats, and spyware that exist today. To know more about computer security, here are some of the popular cyber-crimes you should know.

1. Phishing: It is a basic kind of attack. The attacker will make a user visit the website and the site will ask for a password, username, credit card details and so on. Phishing is a way to get the important information for malicious reasons or masquerading.

The best way to secure yourself from phishing attack is to never enter a right password on the first attempt. Always check the link of the site in the browser. If possible, Google the website link. HTTPS links are secured so never input the credit card details without checking the SSL certificate in the browser.

2. Cyber Stalking: It is a crime in which the stalker harasses a person with the help of email, messaging or online discussion groups. Cyberstalker anonymously stalks the person. It is not same as spamming because spammer targets many recipients but stalker targets a specific victim. Stalker encourages others to harass the victim, imposes false victimization and posts the defamatory and derogatory statements. The best way to guard against cyber stalking is to stay anonymous. Use primary email for trusted contacts only and for other communications use email with an anonymous name. Your online name must be gender neutral and make it different from your original name.

3. Espionage: In this the information of any organization or any individual is used unofficially. Its main aim is to spy, practice by the government for the purpose of spying.

Importance of Smartphone Security-

Smartphones and other mobile devices can be at high risk to cyber-attacks and other bullying acts. Today’s smartphones have the ability to do so much more than the what a normal mobile phone used to do a few years ago – but this intensely extended range of potentials has also observed the possibilities of some security risks.

Today, everyone is using their phones for a much wider range of activities – from online shopping to social networking, online banking, paying bills and surfing the web – we all have to take sensible safety measure to make sure our phones and our sensitive information are kept safe from cyber criminals and malware attacks.

Here are 8 Cyber Security Tips to Stay Safe and Secure

Cyber-attacks are a big problem for companies large and small. These are some tips for securing the sensitive information from attackers.

Tip 1. Regularly evaluate responsibilities and access to sensitive data. Always verify 3rd-party access and security.

Fact: Most frequent form of insider misuse is privilege abuse. More than 80% of the 11,000 incidents are reported regarding it.So monitor and verify privileged use.

Tip 2. Apply encryptions to PCs and USB drives and encourage the employees to keep devices with them. Enable Auto-update to the3rd party add-ons such as Acrobat, Java, and Flash as these are the common malware infection vectors.

Fact: Data on a personal computer and removable storage is most at risk (47%).

Tip 3. Enable email scanning by your anti-virus, disables automatic previewing. Never respond to the email requests which demands the personal and company account information.

Fact: 91% of the advanced cyber-attacks begin with email.

Tip 4. Do not share your password with anyone! Try not using the same security questions across multiple sites and change your password on the regular 90-days basis at least.

Fact:  According to reports, More than 1 billion passwords are stored in Russian databases already.

Tip 5. Your password must be 12 characters long, include numbers, symbols and uppercase and lowercase letters combination. Stop using passwords such as mobile numbers, patterns as “password”, “QWERTY” or “123456”.

Fact: Avoid using the passwords that are quite common as 0000, 123456789 or date of birth etc.

Tip 6. Protect against Key logger. Malicious software or malware can make its way from the downloads, email, social media onto machines. One of such malware is the Key logger. Key logger tracks the keystrokes of the user. Every input from the keyboard is stored and lately, it allows the attackers to see passwords and other confidential information. Frequent update of the software will help to avoid such malicious software activities.

Tip 7. Recognize the social engineering. Social engineering can be used both offline and online by the criminals. It is also known as pre-texting. Many criminals with the help of social engineering make the users install malicious software such as fake antiviruses.

Tip 8. Secure the Wi-Fi: Encrypt the Wi-Fi for the security purpose. There were flaws in the older wireless forms of encryption. Your company should employ the WPA2 encryption i.e. Wi-Fi-Protected-Access 2.

Cybersecurity is everyone’s responsibility

With the increasing number of successful cyber attacks against high-profile targets, it’s important to stay alert and responsible. Cybersecurity is everyone’s responsibility. There’s no magic wand, obviously, but the more precautions the better.

(Originally shared for SALUTE INDIA’s Print Version Magazine. May-June, 2016)

10 Reasons Why Your Business Need a Website

January 6, 2016

Why-You-Need-A-Website-iNFOTYKE

In today’s competitive world, running your own business smoothly is never an easy task, there are many ups and downs to go through and your to-do-list is certain to never end. This said, you should never use any excuse to take shortcuts when it comes to having a robust online presence and visibility. Keeping this in mind, consider these ten reasons why a professional website is important for your business.

10. First Impressions Matter

Let’s face it – today people Google before visiting any shop, visit online review before making any purchase. That’s why you should have the best first impression. Through your website, customers are passing judgment and make their decisions whether or not to take your services.

9. Keep up with the Competition

By failing to have a website, you may find yourself steadily losing business to competitors who have made effective use of a great web design. While you may doubt the validity of the need for a website the likelihood is that your competitors have embraced the potential and are making use of the round the clock advertising.

8. Tailoring to Customers 24/7, 365 Days a Year

Studies have shown that a many people conduct their research on potential products and services online before using it. By failing to have a website, you are failing to promote your services within a huge proportion of the market. There are several different time zones that may indeed affect your business, that’s why being online makes it time convenient for everyone.

7. Reach New Markets with a Global Audience

Being on the web, you aren’t that a simple local small business anymore, you can effectively business across the world. Undoubtedly, the Internet is the best way to trade both nationally and internationally.

6. Better Customer Service

By giving answers to customer’s queries on your website, information and sales requests can be processed instantly and automatically. Using contact form people can directly request a quote or any other information even at mid nights.

5. Present a Professional Image

For a small or new business, a well-designed website is the best way of instilling self-confidence and looking superior to you actually are.

4. Websites are Great, Affordable and Expandable Advertising

Whatever you’re promoting – products, services, or just yourself – a professionally designed Website is a great way to do it. Websites are like catalog/brochure that is easily produced, updated, interactive and quickly distributed to the people looking for them.

3. Collect Useful Information and Generate Valuable Leads

Through your website, you can use forms and surveys to collect information about your customers and prospects. This information can be further used to maintain a relationship with clientele.

2. Offer Quick Gratifications

We at iNFOTYKE believe that people have a hectic schedule and don’t like to wait for information. Through website businesses can give them what they want, and moreover when they want.

1. No Website = No Business

By now it’s very much clear that if you are not having a website, you’re indeed missing out on good possibilities for customers to know who you are and the services offered by you. This said, it’s better to have no website than to have a bad website. Though no website means missed opportunities, but a bad website can certainly be worse as it makes your business appear bad.

We at iNFOTYKE know what it takes to make a business successful, and thus help businesses to mark the entry into the new digital business world.

(Writer is CEO of iNFOTYKE | Originally Shared on iNFOTYKE Blog)

INDIA INC. IS GROWING AT BEST. WHY YOU NEED TO FOCUS ON SMEs IN RURAL INDIA?

December 10, 2015

Rural India Business Startups

We are fortunate that our country is incredibly blessed with immense entrepreneurial talent. The Economic Censuses demonstrate the huge size and growth of entrepreneurial activity in India. The last decade has shown the dynamism that is possible in this sector under the right circumstances and with the proper policies. Having knowledge about SME, since I run my own business which I started a few years back, I can say that many of the leading corporate houses existing today belonged to the SME category at the turn of the century.

The infrastructure quality affects the growth prospects of SMEs to a great extent, especially in a developing country like ours, where 77% of the population constitutes the rural masses.

I guess it won’t be incorrect to say that numerous rural areas still suffer due to the pathetic state of basic infrastructure like transport, telecommunications and electricity. The integration of rural industries with mainstream industries is proving to be difficult for these reasons. This, in fact, has been identified as a key deterrent to the growth of SME clusters in rural areas.

Today, most SMEs in rural areas undertake manufacturing using old methods and outdated technology. But today, the competition is cut-throat, unlike in the past, when buyers were simply looked forward to purchasing the best products at the lowest prices. Times have certainly changed.

There are additional challenges to be met. The inundation of low-budget products from China has made it even more difficult for Indian manufacturers to compete solely on the price front.

So, my idea is to improve the current situation of SMEs in rural India which will catapult India’s position in the global market & increase employment opportunities.

– rishabh (iNFOTYKE)

Character is how you treat those who can do nothing for you. ‪#‎Reminder‬

Character is how you treat.

November 30, 2015

A message to Aamir Khan.

November 26, 2015

I love my India

A message to Aamir Khan.

Posted by Rishabh Gupta on Thursday, November 26, 2015

There’s no time for bullshit

November 12, 2015

There's no time for bullshit. When you're building an empire. 󾕓󾮗

Posted by Rishabh Gupta on Thursday, November 12, 2015

I need new haters. The old ones became my friends.

I need new haters

November 10, 2015

Mai Nawaab Yahan Kaa.. ‪‎Lucknow‬

November 10, 2015

Mai Nawaab Yahan Kaa.. #Lucknow

Posted by Rishabh Gupta on Monday, November 9, 2015

The same boiling water that softens the potato hardens the egg. It’s about what you’re made of, not the circumstances.

It’s about what you’re made of

November 9, 2015

गिरना भी अच्छा है, औकात का पता चलता है

October 11, 2015

गिरना भी अच्छा है , औकात का पता चलता है …. बढ़ते हैं जब हाथ उठाने को … अपनों का पता चलता है ! जिन्हें गुस्सा आता है…

Posted by Rishabh Gupta on Sunday, October 11, 2015